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DIGITAL MEDIA MATURITY
Unlock Greater ROI
By Driving Media Performance
Through Digital Maturity
THE THREAT OF STANDING STILL
Brands face relentless challenges:
A Rapidly Evolving Media Landscape
Digital dominance, content fragmentation, and shifting audience behavior make traditional strategies ineffective.
45% of CEOs believe their businesses may not survive the next decade if they fail to adapt.
Pressure To Perform
Brands face relentless demands:
do more with less, prove ROI, reduce waste, and modernize media and tech. Strategic priorities compete with day-to-day execution, while agencies and vendors push conflicting agendas.
Reactive vs Strategic Innovation
Innovation is often tied to individual campaigns rather than guided by a structured, big-picture approach.
Without a strategic lens, brands risk falling behind, wasting resources, and missing opportunities for measurable progress.
Brands can no longer replicated old strategies and expect similar results.
MEDIA MATURITY DRIVES GROWTH
According to BCG Digital Marketing Maturity Research
Companies that have achieved the highest level of maturity (out of 4 levels)
reported
Revenue increase of as much as
20%
Cost savings of up to
30%
WHERE TO APPLY
Omni-channel approach delivers better results.
Display & Video
Long established channels delivering scale and precision,
with more media owners
now coming on board.
Audio & OOH
No longer "emerging"
but still maturing channels,
with room to grow and complement traditional buys
in accessing inventory.
Retail & Cinema
Traditional media due for transformation creating new opportunities for Brands.
Programmatic trading helps Brands
1.
navigate
a fragmented media landscape
with an OMNI-CHANNEL approach,
2.
be RELEVANT
through tailored advertising
for the right audiences,
3.
and deliver measurable outcomes
to prove IMPACT.
OUR SERVICES
Media
Maturity
Deliverables
North star questionnaire
Current state of play assessment
Tailored recommendations
Clear roadmap
Test&Learn framework
Closed-loop learnings
Presentations to leadership...
Adtech & Product Advisory
Independent advice on tech stack, including DSP...
Vendor RFP support
Commercial & Partnership Strategy
Negotiation frameworks for agencies, platforms, and publishers
Yield and deal structuring
SPO & direct path analysis to maximise working media
Contract review, playbooks, negotiation prep
Optional
Add-Ons
Workshops & Training – exec workshops on programmatic 101, AI in media...
Pitch Support – act as “programmatic brain” for agency or brand pitches
Fractional Head of Programmatic (leadership without FTE cost)